As an Advertising Agency, Our Creativity Rings with Truth and Authenticity.
Client Services
Integrated Marketing Plans
Multi-media Planning/Implementation
Advertising Online and Print
Website Design
Branding and Corporate Identity
Graphic Design
Copy Writing
eBlast Campaigns
Social Media Programs
Corporate Brochures
Direct Mail Campaigns
Catalog Design and Production
Photography: Still and Location
Videography
Print Production

Patty Berwald
Owner and Creative Director
“The best thing about what we do is communicating with people. Understanding them. Reaching them. Challenging and persuading them. Sometimes, even inspiring them.”
Read MoreIn 1989, after years of success in advertising and graphic design in markets from the East to the West Coast, Patty Berwald returned to her New York roots and founded Berwald Creative, Inc. Patty leads her team of professionals through the challenges of an ever evolving marketplace, mining and refining the best of her experiences to offer her clients seasoned, proven marketing expertise, media mixes and targeted tactics. Every tool her team conceives and creates, online or in print, is anchored in purposeful design and innovative marketing strategy, both of which generate quantifiable results. Client satisfaction is her absolute priority, accomplished with engaging creative and uncompromising customer service.
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Rachel Fogel
Senior Art Director
For 16 years, Rachel has applied a mind for marketing to every print and Web-based design she takes on and now runs the art department with an iron hand. She has a keen eye for what works well visually...
Read Moreand is trained in the orchestration of sound graphic design and copy concepts. Rachel has maintained a fresh perspective and a dynamic range in her work, enabling her to express her creativity effectively and compellingly across all media. From advertising and on-line campaigns, to corporate identity, product catalogs, web design and more, Rachel builds concepts into communications that perform. Much of her award winning work has not only garnered industry recognition for our clients, but also – and more importantly – it continues to generate tangible and measurable results.
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Steven LaSala
Web Design + Development
Steven is fascinated and immersed in Web based mediums, and he brings this energy, commitment and perspective to his work at Berwald Creative.
Read MoreHe straddles the integrated worlds of creative services, Web strategy and sophisticated backend coding, continuing to develop the Berwald approach to online presence and promotion. He helps us meet and exceed client demand for current technological expertise and keeps us and our clients well ahead of the curve. Whether it’s creating dynamic social networking models or simply e-blasting to millions of names a year, Steven remains at the top of his game and on the edge of interactive technology.
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Sam Custodio
Copy Development + Strategic Direction
For nearly two decades, Sam has helped our clients across various industries, markets and communications channels to – quite literally – find their voice.
Read MoreHe does so with carefully crafted marketing messages that are driven, primarily, by creative copy. But it is his equal capacities for crystallizing strategic goals, writing sound marketing plans, and composing compelling copy that helps achieve the specific business objectives our clients are after. His diligence in understanding customer needs is one of the pillars of our success in client services, and his familiarity with numerous markets and industries make him an invaluable resource.
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Cindy Wickstrom
Senior Designer
An integral part of the Berwald team since 2001, Cindy is not only a proven graphic designer, but has also been a print & Web production expert for over 20 years.
Read MoreDuring her long tenure at Berwald Creative, she has ensured that all her design approaches achieve maximum creativity and ingenuity without missing a deadline beat. Her efficiency, focus, dependability and speed have brought us success under the most challenging schedules – all without compromising visual integrity in print and online production.
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Lydia Mediavilla
Social Media
Integrating messaging across a custom mix of social venues is Lydia's daily challenge. She'll track down your audience and engage them.
Read MoreThen report the results with metrics you can rely on and react to. Facebook, Twitter, Pinterest, YouTube, Linked In, Instagram... she'll hit your target market and hold their attention. Lydia will help you build your online community and round out your media mix.
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LauraBeth Dintrone
Traffic and Production
LauraBeth has a passion for systems and organization. She moves, responds, estimates, plans and tracks jobs that come and go in hours or progress over a year's time.
Read MoreEverything we do goes over her desk. On the way in. On the way through. And on the way out. Whether its print or web based, social or signage, you'll come through traffic and production. If you need something you'll be talking to LauraBeth. She has the answers.
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